Discover Your Perfect Diamond_____

With a flagship store on Old Bond Street in London and a presence in the most exclusive locations around the world, De Beers Jewellers is the pinnacle of diamond luxury and excellence.

During the pandemic, online sales were critical to the survival of many retail businesses. De Beers challenged us to reimagine the experience of buying a diamond engagement ring online - with a ‘configurator’ at its heart.

Reflecting De Beers unsurpassed quality and impeccable customer service, our proposal featured a mobile-first customer flow which empowered individuals through a journey of discovery and inspiration, to find their perfect diamond, entirely personal and unique to them. Our seamless omni-channel solution meant that customers could continue their online journey in store providing sales staff with priceless customer insight and lead generation.

As group creative director, I orchestrated the full response; driving design excellence, innovation and a simple, compelling narrative. Presented to the C-suite, the full strategic proposal was a resounding success, securing AKQA’s place on De Beers’ agency roster.

Agency_____

AKQA

Services_____

Application Design
Creative Concept
Creative Consultancy
Creative Direction
Creative Leadership
Digital Product Design
Design Production
E–Commerce
Iconography
Prototyping
Service Design
Storyboarding
User Interface Design
User Experience
Visual Identity
Website Design
Wireframing

End-to-end customer flow prototype_____