Empowering 170+ Websites_____

Bp’s purpose is to reimagine energy for people and the planet; helping the world reach net zero and improving people’s lives. Bp partnered with AKQA to reimagine their corporate website; to reinvent their digital identity and become category leaders.

We developed a single, robust design system, with flexible themes, capable of powering 170+ websites across 3 global brands; bp, Castrol and Aral. The modern, accessible, simplistic design and streamlined technical architecture empowered site owners across the globe to author a new cutting-edge experience; delivering consistency across the entire digital ecosystem.

As group creative director, my role spanned from concept to delivery; leading the multidisciplinary team that impressively propelled bp.com to ‘#1 Corporate Website’ in Bowen & Cragg’s Global Index of Online Excellence and ‘Leading corporate website of all FTSE 100 companies’ by Connect IQ.

Demystifying bp’s Future In Energy_____

As bp decarbonise and diversify their business, reduce oil and gas production and invest in renewable energy, it’s imperative they clearly communicate their ambition, effort and progress to the world - as many remain sceptical and confused. 'The bp Transformation Hub', which we proactively proposed, tells bp’s story of transformation in an accessible, consistent and compelling way; distilling complexity and demystifying bp’s purpose. 

Content is streamlined and presented as visually rich, bite-sized chunks; with depth and detail available through progressive disclosure. Language is honest, jargon-free and consumer-friendly - and micro-interactions engage, surprise and delight. Through live updates the hub tracks progress in realtime and shares everything you need to know about bp’s transformation in one simple, localised destination.

As group creative director, my role spanned from concept to delivery; managing the multidisciplinary team that transformed the narrative.

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