Coutts – Miles Unwin

An Imperial Digital Service_____

Through world-renowned wealth management expertise over more than three centuries, Coutts has earned an unrivalled reputation for building client relationships that last. With a deep appreciation of the uniqueness of each situation, Coutts understands both the subtlety and complexity of the lives its clients lead. Therefore, when reimagining the new Coutts.com, modernity, simplicity and superior usability were essential characteristics for the bank that counts Royalty amongst its illustrious clients.

As creative director, I aimed to surpass all client expectations and craft a beautifully simple and intuitive digital experience, aligned with the astounding service and cutting-edge expertise for which Coutts is renowned. Superb customer satisfaction in the new platform reaffirmed Coutts.com as first in its class, providing industry leadership in the age of personalised banking.

Agency_____

AKQA

Services_____

Brand Guidelines
Client Services
Creative Concept
Creative Consultancy
Creative Direction
Creative Leadership
Digital Design
Design Production
Design Systems
Iconography
Prototyping
Service Design
User Interface Design
User Experience
Visual Identity
Website Design
Wireframing

Typography and palette_____

The sans-serif typeface Gill Sans designed by Eric Gill and released by Monotype in 1928 provides a timeless, classic and confident tone. Titles are set in capitals, stylised with open letter-spacing, and body copy is set conventionally with spacious line-height. Coupled with Coutts Caslon for the occasional italic flourish; the two fonts work in perfect harmony.

The palette was designed to celebrate Coutt’s iconic gold. A sophisticated array of greys contrast with the, sparingly used, metallic - elevating its presence wherever it’s used.

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Secure, Intuitive & Simple Banking_____

Following the successful launch of Coutts.com, AKQA strengthened their partnership with Coutts by delivering their world-class online banking platform.

Intuitive and simple, the reimagined digital service gives customers a clear view of their Coutts accounts and everything needed to manage daily finances and investment portfolios. With security as a priority, the service featured cutting-edge facial recognition and fingerprint biometric integration.

As creative director, my role spanned from concept to delivery; managing the multidisciplinary team whose work effectively future-proofed the platform for years to come.

Agency_____

AKQA

Services_____

Application Design
Brand Guidelines
Campaigns
Creative Concept
Creative Consultancy
Creative Direction
Creative Leadership
Digital Design
Digital Product Design
Design Production
Design Systems
Iconography
Prototyping
Service Design
User Interface Design
User Experience
Visual Identity
Website Design
Wireframing