I’m an award-winning group creative director with over 20 years experience at AKQA creating exceptional products, services, experiences and communications for the world’s most respected brands. I lead multi-disciplinary teams throughout the product development life cycle - driving ideation, innovation, digital strategy and human-centred design excellence. Throughout my career I’ve worked across many sectors including automotive, charity, energy, financial services, FMCG, luxury, technology and travel.

I’m commercially-minded, experienced at presenting to C-suite level and 300+ sized audiences. Through an empowering style of creative leadership I cultivate motivated, loyal and talented design teams and lead them to repeated success. With a love of craft, pursuit of perfection and meticulous attention to detail I deliver only world-class quality.

Services_____

Application Design
Brand Identity
Campaigns
Connected Products
Creative Concept
Creative Consultancy
Creative Direction
Creative Leadership
Creative Strategy
Design Systems
Digital Product Design
Digital Vision
E–Commerce
Film Direction

Prototyping

User Interface Design
User Experience
Visual Identity
Website Design

Products_____

Connected Products
Design Systems
Digital Experiences
Financial Platforms
Native Apps
Responsive Websites
Web Apps

Awards_____

Bima Premium Award for Innovation
Campaign Big Winner
Cannes Gold Lion
Clio Gold
D&AD Yellow Pencil
Eurobest Grand Prix
Fab Gold
LIA Gold
Revolution Gold

Clients_____

Bupa
BMW
De Beers
Coutts
Coca-Cola
Dyson

Foster + Partners
Heineken
Johnnie Walker
Microsoft
Mini
Nike
The Queen’s Commonwealth Trust
Tui
Unilever
World Gold Council
Xbox

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