Reigniting The World’s Desire For Gold_____

The brief was to transform the perception of gold from unfashionable and traditional to stylish and desirable. The World Gold Council partnered with AKQA to conceive and create the Love Gold brand - developing an innovative platform of curated content showcasing the world’s most beautiful gold jewellery and the designers creating it. 

As brand guardian, my role was to drive design, editorial and social excellence throughout all published content; rewriting the rules on how gold was portrayed to a style-conscious generation.

Agency_____

AKQA

Services_____

Creative Concept
Creative Direction
Creative Leadership
Digital Design
Design Production
Prototyping
Social Media
User Interface Design
User Experience
Visual Identity
Website Design
Wireframing