Dual-Screen Football Experience_____

More than a billion people worldwide watch UEFA Champions League. Over 70% of them watch on their own, at home. Heineken, sponsors of the event, challenged us to engage these fans and make their TV experience more like being a fan in the stands, more active and more thrilling.

Heineken Star Player, the world's first dual-screen football game makes watching football on TV a live, social experience. Play along live, online and on mobile, and anticipate the outcome of match moments in real time. Take on your friends and the world in every UCL fixture. Star Player revolutionised the way we watch football forever, delivering a full 90 minutes of brand engagement every game.

A year in the making, Star Player was hugely complex with multiple technical and logistical challenges. As creative lead, my role spanned from concept to delivery; managing the multidisciplinary team that impressively scored Heineken a Gold Lion at Cannes. We helped Heineken capture a space that no other UCL sponsor could, with an app that added genuine value to fans - and doubled their share-of-voice compared to all the other UCL sponsors.

Agency_____

AKQA

Awards_____

Bima Premium
Campaign Big Winner
Cannes Gold Lion
Clio Gold
D&AD Yellow Pencil
Eurobest Grand Prix
Fab Gold
LIA Gold
Revolution Gold
Webby Gold

Services_____

Application Design
Brand Identity
Brand Guidelines
Campaign
Creative Concept
Creative Consultancy
Creative Direction
Creative Leadership
Digital Product Design
Design Production
Film Direction
Film Production
Iconography
Prototyping
Social Media
Storyboarding
User Interface Design
User Experience
Visual Identity
Website Design
Wireframing

Award film_____