Dyson – Miles Unwin

Effective Connected Cleaning_____

AKQA partnered with Dyson to develop Dyson Link – mobile software that communicates with The Dyson 360 Eye Robot to achieve effective, connected cleaning. The Dyson 360 Eye Robot has the most powerful suction of any robot vacuum and uses an intelligent vision system to create a map of its surroundings to assess where it is, where it has cleaned and where it has yet to clean.

Dyson Link for iOS and Android utilises machine-to-machine communication to enable people to start, pause or schedule cleaning sessions from anywhere. It also provides a cleaning path map as real-time feedback, along with intelligent user support.

It was imperative that Dyson’s first connected product was utterly intuitive and reflected their ethos that well-designed products do not need instructions. My core focus as creative director was to challenge every decision, every iteration and every single pixel to ensure the product delivered against this critical ambition. James Dyson approved the app with no additional feedback, which at the time was unprecedented.

Agency_____

AKQA

Services_____

Application Design
Brand Guidelines
Connected Products
Creative Concept
Creative Consultancy
Creative Direction
Creative Leadership
Digital Product Design
Design Production
Design Strategy
Iconography
Prototyping
Service Design
User Interface Design
User Experience
Visual Identity
Wireframing